The Design Indaba is an incredible opportunity for ‘creatives’ to inspire and educate South Africans on current trends, and winning design formulas and concepts from around the world. The Design Indaba was a three day affair; I managed to squeeze in a good part of Day 2 at the Design Indaba, simulcast from Durban’s Blue Waters Hotel. With no expectations on arrival, and a lot to take in, I can certainly say I walked away with a few fundamentals I think can work in any environment.
News broke about Mark Zuckerberg’s $19 billion deal with Whatsapp this past week. It was an industry shocker to say the least; the last time we saw a huge deal with a heavy weight tech company was when Yahoo! paid $1.1 billion for Tumblr. Is there something we are missing when it comes to the value of these smaller evolving tech companies or is there method to the mad sums of money offered? We try and bring some perspective to this Facebook deal.
As a graphic designer, I have had my fair share of web design projects and know how they can be arduous and time consuming. When mobile devices started accessing the internet, designers were challenged and required to recreate new,and separate, versions of websites for smaller screens on mobiles, iPads, Tablets and Phablets. This was certainly a test on our patience, work efficiency and time management. Luckily for us, responsive web design has changed the ball game, and I often wonder how we survived without this simple, time effective process to begin with!
It’s a new year and with that comes expectations for new digital trends. We’re not really going to dive into the obvious, like Facebook changing its look and feel a few times throughout the year, an outrageous video to go viral or the development of another app that makes your world that much more easier and convenient. We’re looking towards trends that we expect to make a difference to your marketing mix in 2014.
We often throw the word “Infographics” around in marketing and advertising industries; however clients aren’t too sure of what this word really means and entails. Unknowingly, many clients come across infographics, but have not known what to call them. So here’s my attempt at helping clients and business owners understand what infographics are and show how they will be valuable in their marketing mix. Continue reading
What determines the success of a social media page? It’s natural to think of the number of followers or likes a page has. The problem is most people focus only on the numbers of their page, instead of the content, good and useful engagement and interaction. We want to help realign your expectations, to focus more on what quality elements can create a successful page.
The shift towards digital media sees more people reading articles from their smartphones than a newspaper, visiting business websites rather than the actual store, and investigating products on social media instead of testing them out first hand. As media progresses digitally, so our marketing practices and perspectives have to adapt and modify. Continue reading
Is your business equipped for the SoLoMo revolution? Social Local Mobile (SoLoMo) is a winning digital marketing mix that’s starting to grow legs and transform traditional marketing in South Africa. It’s a combination of social media, local searches and mobile devices. Utilizing these three components isn’t anything new, yet the importance has increased due to the popularity of smartphones. Continue reading
by Mark Pape, Chief of innovation at Deep Current
Ten years ago, if any web designer took the time to add basic keywords to a client’s website pages, the client would appear on the first page on Google. We did this back then for our clients; one of which was Ivor Hamilton, a wedding photographer in Durban South Africa. His website www.ivorhamilton.co.za enjoyed first place position for the search phrase “Wedding Photographer Durban” for many years. Continue reading
Virality has become the buzzword among social networks and marketing companies. In true essence, it is a marketing technique that uses the web, technologies and social networks to increase product or brand awareness. Achieving viral success is not as easy as it looks. We have formulated four of the most important steps in achieving Virality, to ensure your next article post, social update or video upload gives you the results you want. Continue reading