Refresh your business appearance online

In the spirit of spring, we want to help you refresh your online appearance and make sure you put forward the best first impression. It’s not difficult to accumulate a lot of insignificant content on your website or social networks. With this in mind, we will help you create a better environment for your users, as well as a better reflection of your business online. Here are a few tricks of the trade to find out what your online presence is looking like and how you can sift through your content to refresh and create a new online presence.

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USSD in Africa

Think about all the times you’ve had to dial star (*) and a three digit code, followed by hash (#), to upload airtime to your phone, to help view your cell phone services or even used one to assist you in paying a few accounts. This star and hash based dial-in service is called USSD. USSD’s presence in South Africa and Africa is growing, in particular with digital mobile marketing campaigns and business applications.

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LinkedIn Longer Post Publishing Feature

It has taken some time, but South Africans are beginning to use LinkedIn more often. Its expanding usage in South Africa comes at a pivotal time, as the ‘business’ social site begins to roll out its new and defining feature. With LinkedIn focusing and building on its unique feature ‘Pulse’, which generates relevant industry news articles that help better businesses and individuals professionally, it is sure to set itself as a much more relevant social site as its new feature allows all users the opportunity to publish longer posts. We shed some light on how to best use this new feature to your advantage.

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Twitter ads are here!

First there were Google ads, then Facebook ads, now we are being introduced to Twitter ads. Yes, Twitter ads have reached South Africa and are probably going to become the norm for many companies trying to grow followers and engagement in the social sphere. Having recently attended a webinar about ‘Twitter for business’, I thought it the best time to share my learning’s, and also help explain how these Twitter ads could change your company’s social networking.

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Communication Breakdown

Is there something in the air or are our main ‘go-to’ communication platforms breaking down on us? First we experienced Facebook’s down time late last week, and Twitter had a brief disruption at the beginning of this week. It certainly has been a week of disruption and frustration for online social junkies. Now that these issues have been resolved, we want to suggest ways for you to detect these issues, and keep your social information safe; preventing you from losing valuable information on your social platforms.

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Preventing online sabotage

It may be a hack to take extra precaution to protect your online presence, but it will help prevent online hackers sabotaging your hard work. With the hype behind threatened online security like “heart bleed” and “covert redirect”, it’s worrying to know that your online presence can be hijacked if you are not extra careful! Considering how much we live online, it is important to take online security seriously; so consider the following procedures a must.

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