USSD in Africa

Think about all the times you’ve had to dial star (*) and a three digit code, followed by hash (#), to upload airtime to your phone, to help view your cell phone services or even used one to assist you in paying a few accounts. This star and hash based dial-in service is called USSD. USSD’s presence in South Africa and Africa is growing, in particular with digital mobile marketing campaigns and business applications.

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LinkedIn Longer Post Publishing Feature

It has taken some time, but South Africans are beginning to use LinkedIn more often. Its expanding usage in South Africa comes at a pivotal time, as the ‘business’ social site begins to roll out its new and defining feature. With LinkedIn focusing and building on its unique feature ‘Pulse’, which generates relevant industry news articles that help better businesses and individuals professionally, it is sure to set itself as a much more relevant social site as its new feature allows all users the opportunity to publish longer posts. We shed some light on how to best use this new feature to your advantage.

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Twitter ads are here!

First there were Google Ads, then Facebook ads, now we are being introduced to Twitter ads. Yes, Twitter ads have reached South Africa and are probably going to become the norm for many companies trying to grow followers and engagement in the social sphere. Having recently attended a webinar about ‘Twitter for business’, I thought it the best time to share my learning’s, and also help explain how these Twitter ads could change your company’s social networking.

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Communication Breakdown

Is there something in the air or are our main ‘go-to’ communication platforms breaking down on us? First we experienced Facebook’s down time late last week, and Twitter had a brief disruption at the beginning of this week. It certainly has been a week of disruption and frustration for online social junkies. Now that these issues have been resolved, we want to suggest ways for you to detect these issues, and keep your social information safe; preventing you from losing valuable information on your social platforms.

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Preventing online sabotage

It may be a hack to take extra precaution to protect your online presence, but it will help prevent online hackers sabotaging your hard work. With the hype behind threatened online security like “heart bleed” and “covert redirect”, it’s worrying to know that your online presence can be hijacked if you are not extra careful! Considering how much we live online, it is important to take online security seriously; so consider the following procedures a must.

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Guaranteed Engagement and Likes

 We’ve managed many Facebook pages for companies across South Africa and have noticed what a difference Facebook advertising and competitions makes to the increase of likes and engagement. When used together they seem to be a power house for generating a good flow of users to brand pages. Having said that, we do not suggest you fall short on quality content or making your Facebook a fun experience. Find out how Facebook advertising, competitions and a solid content strategy can make your page a firm favourite.

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Like if you agree, Share if you’re guilty

Facebook is undergoing a clean-up ensuring News Feeds are no longer cluttered up with spam. The three areas they are focusing on will be “Like-baiting”, frequently circulated posts, and spammy links. If you manage a page, we suggest you stop the “Like this” posts and really start to produce relevant, relatable content for your page followers. Not only will your content stay on News Feeds, it will also draw more people to your business page and create a better conversation.

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Heart Bleed

Security upgraded on our servers

A significant vulnerability in OpenSSL software was announced on Monday this week, impacting the Internet worldwide.This security flaw other known as the “Heartbleed bug”, has shocked many security companies and put many people in worry mode. We would like to ensure that we have addressed this issue.

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Social Media Awareness Campaigns

Before social networks started taking over our everyday existence, the only time we would know of an awareness campaign was if we happened to see promoters in shopping centres, little money tins at the tills when paying for groceries or through teachers that felt a strong urge to educate pupils. Some campaigns were lucky enough to afford a mention on radio, have an advert run on TV or someone write about it in a magazine. Nowadays, social media has become the most effective, fast spreading and easy way to create awareness campaigns! 

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