Location Based Marketing (LBM) is the ability to deliver customised content to a customer based on their location using mobile phone GPS or Wi-Fi positioning.
Location Based Marketing is best used when offering services on a mobile phone. For example, displaying your location on a map, requesting directions from your current location, requesting the location of a business’s nearest retail shop, office or supplier.
For Mobile Phone Websites
Optimising your Mobi website for your visitors location enhances their experience and can ultimately improve sales. See Websites for Mobile Phones.
For Google Maps
Submitting your website to Google Maps allows you to appear in the search results based on your location. See Google Maps Integration.