Paid Search (CPC, Google Adwords)

What is Paid Search?

Paid search mostly refers to CPC advertising, or Cost-per-Click advertising, where you place advertising on Search Engines (and other websites) to generate leads to your own website.

Paid Search (CPC) is the most effective advertising model as you only pay for proper leads, it also means your leads are targeted and results can be measured. The amount you pay depends on a few factors, including the amount you bid. We ensure all factors are considered to ensure you spend as little as possible to get the best leads.


What is Google Adwords?

Google Adwords Management

Google Adwords are the adverts that appear on the Google Search Engine. Google Adwords allows you to display your adverts next to the keyword searches that you choose. When a user types in one of your chosen keywords your ad appears above or to the right of the search results. This is a targeted way to lead customers to your company and services.

Google Adwords is the perfect supply and demand environment. If people are looking for your product you are able to set-up a campaign that will gain you NEW BUSINESS immediately, within hours. This is the most potent solution in your arsenal if you want instant or last minutes results.


Google Adwords Management

At Deep Current we assist in the whole process, from setting up your ads, to tracking their success. You set your budget and supply us with necessary information and we manage the rest, reporting back to you on insights gathered.

How it works

  1. You choose a search keyword or key phrase for which your advert must appear.
  2. We set-up your adverts
  3. When someone searches for your keyword, e.g. in Google, your advert appears alongside the results. See the “Sponsored links” on the right and top of the search results.
  4. If someone clicks on your advert you pay for the click, you do not pay when the advert appears (the impression) … hence the term “Cost-per-Click“.

Benefits of Google Adwords

Gain immediate and targeted leads via searches on Google. VERY POWERFUL!

  1. Control Budget spend
  2. Supply & Demand
  3. Targeted
  4. Immediate Activation
  5. Only pay for leads
  6. Accountable

Control Budget spend – You determine how much you wish to spend per day, this may be R10 or R1000.

Supply & Demand – Google offers the perfect supply and demand environment. If there is a demand for your offer/service/product you will be able to sell, if not, you are at no risk.

Targeted – Keywords and bidding are carefully selected by us to ensure a targeted and cost-effective response. You are only paying for leads that are interesting in your offer.

Immediate Activation – Google Adwords allows immediate results, campaigns can be approved and live within hours. Meaning NEW business is possible within 24 hours.

Only Pay for clicks – When visitors to Google view your advert you pay nothing. You only pay when people click and visit your website.

Accountable – Our Monthly Reporting allows you to track progress and performance, further justifying your spend.


To enquire about any of our services, please contact us here or request a quote.